DocumentCode :
2646752
Title :
An ontology-based personalized target advertisement system on interactive TV
Author :
Kim, J. ; Kang, S.
fYear :
2011
fDate :
9-12 Jan. 2011
Firstpage :
895
Lastpage :
896
Abstract :
We design and implement a personalized target advertisement system in iTV using ontology-based semantic relations among iTV contents for each viewer and stereotype.
Keywords :
advertising; interactive television; ontologies (artificial intelligence); interactive TV; ontology-based personalized target advertisement system; stereotype; Accuracy; History; IPTV; Ontologies; Semantics;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Consumer Electronics (ICCE), 2011 IEEE International Conference on
Conference_Location :
Las Vegas, NV
ISSN :
2158-3994
Print_ISBN :
978-1-4244-8711-0
Type :
conf
DOI :
10.1109/ICCE.2011.5722924
Filename :
5722924
Link To Document :
https://search.ricest.ac.ir/dl/search/defaultta.aspx?DTC=49&DC=2646752
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