Title :
The eleven commandments for IVHS
Author :
Conover, Gerald D.
Author_Institution :
Tech. Affairs, Ford Motor Co., Dearborn, MI, USA
fDate :
31 Aug-2 Sep 1994
Abstract :
The paper examines eleven characteristics an IVHS product or service must have if it is to be commercially successful with the public. North American car and truck buyers are the subjects of interest. Characteristics discussed include demonstration, communication, simplicity, adaptation (in the buyer´s behavior), alternatives, exposure (of the customer to the IVHS idea), buyer´s perception, real benefits, upkeep, value, and price
Keywords :
automated highways; automotive electronics; product development; IVHS; commercial success; marketing; Cities and towns; Earth; Fuels; Intelligent systems; Intelligent vehicles; Market research; North America; Product safety; Roads; Strategic planning;
Conference_Titel :
Vehicle Navigation and Information Systems Conference, 1994. Proceedings., 1994
Conference_Location :
Yokohama
Print_ISBN :
0-7803-2105-7
DOI :
10.1109/VNIS.1994.396893
