Dynamic Strategies for Agent Based Automated Negotiation in E-Commerce

Agent based automated negotiation can gives a flexible price and can be seen as an ideal and efficient mechanism in the e-commerce. However, most of them using static strategies that were given by the developers. This may lead to some losing in a bargain, because the agents may act simplistically and awkwardly. After give a survey of agent based automated negotiation in e-commerce, three approaches in this domain and some famous models are discussed. And then present an automated negotiation model with dynamic strategies. This model, with time constraints and incomplete information, give agents ability to change their strategies dynamically during a bargain. It can maximize the payoffs of both sellers and buyers in the e-commerce, since the agents with dynamic strategies can get more than those who use a fixed strategy only.