DocumentCode
2653141
Title
Improving e-Commerce Collaborative Recommendations by Semantic Inference of Neighbors´ Practical Expertise
Author
Martín-Vicente, Manuela I. ; Gil-Solla, Alberto ; Ramos-Cabrer, Manuel ; Blanco-Fernandez, Yolanda ; López-Nores, Martín
Author_Institution
Dept. of Telematics Eng., SSI Group Univ. of Vigo, Vigo, Spain
fYear
2011
fDate
1-2 Dec. 2011
Firstpage
9
Lastpage
14
Abstract
E-commerce has become a major application domain for recommender systems due to its business interest. These tools aim to identify the products each user may like or find useful, which can boost users´ consumption. Particularly, collaborative recommender systems rely on a set of like-minded users to select the products to offer. Taking into account the expertise of the users who drive such decision can increase the accuracy of the process. However, current approaches require extra data, that is not often available, to obtain expertise measures. In this paper, we apply a semantic approach to get a measure of practical expertise by exploiting the data available in any e-commerce recommender system-the consumption histories of the users. This way, we improve recommendation results transparently to the users.
Keywords
electronic commerce; groupware; inference mechanisms; recommender systems; business interest; collaborative recommender systems; e-commerce collaborative recommendations; neighbor practical expertise; product identification; semantic inference approach; Cognition; Collaboration; Dairy products; History; Ontologies; Recommender systems; Semantics; collaborative filtering; expertise; personalized e-commerce; semantic reasoning;
fLanguage
English
Publisher
ieee
Conference_Titel
Semantic Media Adaptation and Personalization (SMAP), 2011 Sixth International Workshop on
Conference_Location
Pontevedra
Print_ISBN
978-1-4577-1372-9
Type
conf
DOI
10.1109/SMAP.2011.12
Filename
6103495
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