A Comprehensive Trust Model with Multi-participant Viewpoints in Online Auctions

Author

Wenjia Wang ; Dingwei Wang

Author_Institution

State Key Lab. of Synthetical Autom. for Process Ind., Northeastern Univ., Shenyang, China

fYear

2011

fDate

22-23 Oct. 2011

Firstpage

91

Lastpage

95

Abstract

This paper presents a comprehensive trust model mainly for the problems existed in the current assessment of trust in online auctions. The credibility of an auction participant usually can be assessed by multiply attributes of trust such as recent credibility, time weight, value of the transaction, etc. Different participants in online auction have different viewpoints on the trust. By means of evaluating the assessments of credibility with multi-viewpoints of different participants, we calculate credibility of participants separately. The comprehensive model is able to greatly improve the accuracy of calculation. Thus, it is more effective for analyzing the credibility of participants in online auction.

Keywords

electronic commerce; interactive programming; comprehensive trust model; multi-participant viewpoints; online auctions; Accuracy; Analytical models; Computational modeling; Computers; Educational institutions; Mathematical model; Numerical models; Online auctions; reputation assessment; reputation feedback; trust model;

fLanguage

English

Publisher

ieee

Conference_Titel

Intelligence Information Processing and Trusted Computing (IPTC), 2011 2nd International Symposium on

Conference_Location

Hubei

Print_ISBN

978-1-4577-1130-5

Type

conf

DOI

10.1109/IPTC.2011.30

Filename

6103544