Research on Diffusion Mode of Chinese Mobile Communication Products

Chinese mobile communication products are becoming various all the time, so does the updating pace of them. Under such circumstances, the research of diffusion law of them is quite meaningful for the development of mobile communication industry. Considering the competition and substitution relationship of various communication products, the diffusion model of Chinese mobile communication products is established on the basis of Norton model. A further empirical study on the diffusion law of simulation technology products, digital technology products, mobile packet data technology products and wireless telephone technology products presents that the model fits the real data well and describes the development of china mobile communication products perfectly. Comparing with Norton model, the model has higher forecasting accuracy and better forecasting results.