How experience affects technology acceptance: A quest for ICT development strategies in Bangladesh

Despite an increasing amount of initiatives and policy priorities remain in Bangladesh for ICT development and establishing an e-based society by 2021, lower level of internet penetration made the whole initiatives inconclusive although there are enormous potentials. This study attempts to examine individuals´ intention and actual internet usage behaviour applying an extended version of technology acceptance model (TAM). A descriptive research design was administered in explaining the joint impact of the study constructs. Structural equation modeling approach was used with the data collected from 291 individuals in Bangladesh through a questionnaire survey. The proposed model was first measured through factor loadings, composite reliability and the constructs correlation for convergent and discriminant validity. The structural model estimation results show that experience has direct significant relation with perceive ease of use, intention and actual behaviour and indirect relation with perceived usefulness through perceived ease of use. On the other hand, perceive usefulness has direct effects on intention while perceived ease of use doesn´t but indirectly related through perceived usefulness. The path analysis furthered the significant effects of intention on actual internet usage behaviour in Bangladesh. The study concludes with implications.