Title :
Delivering what your customer wants, needs, and/or can pay for . .
Author :
Gallaway, Glen R.
Author_Institution :
Joshua Group Inc., Beavercreek, OH, USA
Abstract :
The need to closely match customer needs with the products and services provided to satisfy those needs is discussed. It is noted that by integrating customer wants and needs the likelihood of product and service success is greatly increased. Some recommendations on delivering what the customer needs are presented
Keywords :
management; customer; information gathering; management; product; service; vendor; Bonding; Costs; Government; Personnel;
Conference_Titel :
Aerospace and Electronics Conference, 1990. NAECON 1990., Proceedings of the IEEE 1990 National
Conference_Location :
Dayton, OH
DOI :
10.1109/NAECON.1990.112883
