Title :
An overview of success factors for CRM
Author :
Arab, Farnaz ; Selamat, Harihodin ; Zamani, Mazdak
Author_Institution :
Centre for Adv. Software Eng., Univ. Teknol. Malaysia, Kuala Lumpur, Malaysia
Abstract :
Customer Relationship Management has become the main interest of researchers and practitioners especially in the domains of Marketing and Information Systems (IS). This paper is an overview on success factors that could facilitate successful implementation of CRM.
Keywords :
customer relationship management; information systems; marketing data processing; customer relationship management; information system; marketing; Companies; Customer relationship management; Marketing and sales; Software; Standards organizations; CRM components; CRM success factors; customer relationship management; information systems; information technology;
Conference_Titel :
Information and Financial Engineering (ICIFE), 2010 2nd IEEE International Conference on
Conference_Location :
Chongqing
Print_ISBN :
978-1-4244-6927-7
DOI :
10.1109/ICIFE.2010.5609453
