• DocumentCode
    2670331
  • Title

    An overview of success factors for CRM

  • Author

    Arab, Farnaz ; Selamat, Harihodin ; Zamani, Mazdak

  • Author_Institution
    Centre for Adv. Software Eng., Univ. Teknol. Malaysia, Kuala Lumpur, Malaysia
  • fYear
    2010
  • fDate
    17-19 Sept. 2010
  • Firstpage
    702
  • Lastpage
    705
  • Abstract
    Customer Relationship Management has become the main interest of researchers and practitioners especially in the domains of Marketing and Information Systems (IS). This paper is an overview on success factors that could facilitate successful implementation of CRM.
  • Keywords
    customer relationship management; information systems; marketing data processing; customer relationship management; information system; marketing; Companies; Customer relationship management; Marketing and sales; Software; Standards organizations; CRM components; CRM success factors; customer relationship management; information systems; information technology;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information and Financial Engineering (ICIFE), 2010 2nd IEEE International Conference on
  • Conference_Location
    Chongqing
  • Print_ISBN
    978-1-4244-6927-7
  • Type

    conf

  • DOI
    10.1109/ICIFE.2010.5609453
  • Filename
    5609453
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2670331