Exploring Mobile User Acceptance Based on UTAUT and Contextual Offering

Author

Zhou, Tao

Author_Institution

Sch. of Manage., Hangzhou Dianzi Univ., Hangzhou

fYear

2008

fDate

3-5 Aug. 2008

Firstpage

241

Lastpage

245

Abstract

A precondition for mobile commerce success is user acceptance. Based on UTAUT that explains user acceptance of information technology, and combined with a special characteristic of mobile technology: contextual offering, we examined the factors significantly affecting mobile commerce user acceptance. We employed questionnaire survey to collect 250 valid papers and analyzed data with SEM software: LISERL. The results show that performance expectancy, facilitating conditions, social influence and contextual offering significantly affect usage intention. Effort expectancy indirectly affects usage intention through performance expectancy. Usage intention determines actual usage.

Keywords

electronic commerce; information technology; mobile computing; user interfaces; SEM software; contextual offering; information technology; mobile commerce; mobile technology; mobile user acceptance; Analysis of variance; Business; Context; Data analysis; Electronic commerce; Information security; Information technology; Mobile communication; Mobile computing; Technological innovation;

fLanguage

English

Publisher

ieee

Conference_Titel

Electronic Commerce and Security, 2008 International Symposium on

Conference_Location

Guangzhou City

Print_ISBN

978-0-7695-3258-5

Type

conf

DOI

10.1109/ISECS.2008.10

Filename

4606063