Title :
Exploring Mobile User Acceptance Based on UTAUT and Contextual Offering
Author_Institution :
Sch. of Manage., Hangzhou Dianzi Univ., Hangzhou
Abstract :
A precondition for mobile commerce success is user acceptance. Based on UTAUT that explains user acceptance of information technology, and combined with a special characteristic of mobile technology: contextual offering, we examined the factors significantly affecting mobile commerce user acceptance. We employed questionnaire survey to collect 250 valid papers and analyzed data with SEM software: LISERL. The results show that performance expectancy, facilitating conditions, social influence and contextual offering significantly affect usage intention. Effort expectancy indirectly affects usage intention through performance expectancy. Usage intention determines actual usage.
Keywords :
electronic commerce; information technology; mobile computing; user interfaces; SEM software; contextual offering; information technology; mobile commerce; mobile technology; mobile user acceptance; Analysis of variance; Business; Context; Data analysis; Electronic commerce; Information security; Information technology; Mobile communication; Mobile computing; Technological innovation;
Conference_Titel :
Electronic Commerce and Security, 2008 International Symposium on
Conference_Location :
Guangzhou City
Print_ISBN :
978-0-7695-3258-5
DOI :
10.1109/ISECS.2008.10
