Title :
The Online Third-party Payment Strategies under Price War
Author :
Li, Yiqun ; Xu, Zhaoran
Author_Institution :
Int. Bus. Sch., Shanghai Inst. of Foreign Trade, Shanghai
Abstract :
Based on game theory, especially in "prisoner\´s dilemma game" model, it was analyzed that the price war among third party payment companies in China is inevitable. This paper presents some strategies that can help payment companies to improve advantages in competition and avoid the negative effects that the price war brings. Such as improving income model to increase the profit, providing different products to relieve competitive pressure, expanding value-added services like EDI, and building payment system based on XML to strengthen their construction.
Keywords :
electronic commerce; game theory; pricing; China; XML; game theory; online third-party payment strategies; price war; prisoners dilemma game; Buildings; Companies; Consumer electronics; Credit cards; Electronic commerce; Game theory; Licenses; Security; Standards development; XML; Price; Third-party payment; Value-added service; XML;
Conference_Titel :
Electronic Commerce and Security, 2008 International Symposium on
Conference_Location :
Guangzhou City
Print_ISBN :
978-0-7695-3258-5
DOI :
10.1109/ISECS.2008.25
