The Reconstruction, Exploration and Innovation of Logos of E-commerce

In order to recognize and understand increasingly flourishing e-commerce, it is necessary to have a right understanding about the essence of e-commerce. Under the circumstances, the e-commerce activities are base on the world-wide unified Internet, which determines that effective transmission of the e-commerce information is the critical foundation of the e-commerce. Traditional and static or semi-static operation model of e-commerce relevant information can not be suitable for the development of the e-commerce nowadays. With the purpose of understanding and treating e-commerce correctly, establishing correct concept of e-commerce as well, the paper will offer the operating model of the relevant information about e-commerce, mainly illustrate the informationization of object and service, digitalization of information, and cyberization of digital information which can be regarded as a model developing from low level to high level.