Title :
Ad Hoc Wireless Communications for Marketing Purposes
Author :
Durresi, Mimoza ; Shukallari, Iliana ; Durresi, Arjan
Author_Institution :
Dept. of Econ. Inf., Eur. Univ. of Tirana, Tirana, Albania
Abstract :
In this paper we present a new ad hoc communication protocol that can be used to deliver marketing information. We make use of location information and social networking to increase the efficiency of marketing information. Our simulation results validate our solutions.
Keywords :
computer network performance evaluation; computer network security; energy conservation; marketing data processing; mobile ad hoc networks; mobile computing; routing protocols; social networking (online); trusted computing; ad hoc wireless communication; distributed trusted backbone; energy saving feature; market information; overhead reducing; real world social network; routing protocol; trust level; trust structure; trusted nodes; wireless networks; Ad hoc networks; Measurement; Network topology; Protocols; Sensors; Wireless networks; ad hoc communications; inter-vehicle communications;
Conference_Titel :
Complex, Intelligent and Software Intensive Systems (CISIS), 2012 Sixth International Conference on
Conference_Location :
Palermo
Print_ISBN :
978-1-4673-1233-2
DOI :
10.1109/CISIS.2012.146
