DocumentCode
2687430
Title
Ad Hoc Wireless Communications for Marketing Purposes
Author
Durresi, Mimoza ; Shukallari, Iliana ; Durresi, Arjan
Author_Institution
Dept. of Econ. Inf., Eur. Univ. of Tirana, Tirana, Albania
fYear
2012
fDate
4-6 July 2012
Firstpage
298
Lastpage
305
Abstract
In this paper we present a new ad hoc communication protocol that can be used to deliver marketing information. We make use of location information and social networking to increase the efficiency of marketing information. Our simulation results validate our solutions.
Keywords
computer network performance evaluation; computer network security; energy conservation; marketing data processing; mobile ad hoc networks; mobile computing; routing protocols; social networking (online); trusted computing; ad hoc wireless communication; distributed trusted backbone; energy saving feature; market information; overhead reducing; real world social network; routing protocol; trust level; trust structure; trusted nodes; wireless networks; Ad hoc networks; Measurement; Network topology; Protocols; Sensors; Wireless networks; ad hoc communications; inter-vehicle communications;
fLanguage
English
Publisher
ieee
Conference_Titel
Complex, Intelligent and Software Intensive Systems (CISIS), 2012 Sixth International Conference on
Conference_Location
Palermo
Print_ISBN
978-1-4673-1233-2
Type
conf
DOI
10.1109/CISIS.2012.146
Filename
6245600
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