DocumentCode
2687966
Title
How to improve mobile service by regulating spam: Perspectives of customers, governments, organizations and operators
Author
Brodt, Torsten ; Lan, Jun ; Heé, János
Author_Institution
MCM Inst., Univ. of St. Gallen, St. Gallen, Switzerland
fYear
2009
fDate
8-10 June 2009
Firstpage
295
Lastpage
299
Abstract
Unsolicited mobile messages or mobile spam has been a serious issue threatening mobile service quality and customer satisfaction worldwide. This paper gives an analysis on the up-to-date methods and efforts concerning mobile spam regulation from various perspectives: the customers, the governments, and the operators, with the conclusion that wireless operator self-regulation is probably the most important action against spam.
Keywords
customer satisfaction; electronic messaging; government; legislation; mobile radio; telecommunication computing; unsolicited e-mail; customer satisfaction; governments; mobile service quality; mobile spam regulation; unsolicited mobile messages; wireless operator self-regulation; Advertising; Europe; Games; Government; Marketing and sales; Message service; Mobile handsets; Privacy; TV; Unsolicited electronic mail; Mobile spam; regulation; service; telecommunication;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Systems and Service Management, 2009. ICSSSM '09. 6th International Conference on
Conference_Location
Xiamen
Print_ISBN
978-1-4244-3661-3
Electronic_ISBN
978-1-4244-3662-0
Type
conf
DOI
10.1109/ICSSSM.2009.5174896
Filename
5174896
Link To Document