Innovation strategy of retailer: From the view of global value chains

Author

Hu, YongQuan ; Jiang, Huifang

Author_Institution

Modern Commerce Res. Center, Zhejiang Gongshang Univ., Hangzhou, China

fYear

2009

fDate

8-10 June 2009

Firstpage

340

Lastpage

345

Abstract

Retailing running to high-value-added-end is a more visible trend, which attracts lots of attention from researchers or practitioners. This paper tries to explain this with the theory of Global Value Chains(GVCs). After literature review on GVCs and innovation strategy, this paper analyzes the global value chains of 7-11, IKEA, Wal-Mart and PPR separately. Then some comparisons is done to analyze the respective characteristics of the global value chain model of the four from ten angles, so as to build retailer´s innovation strategy on GVCs. As a result, some advices are given to Chinese retailers for their developing.

Keywords

globalisation; innovation management; retailing; service industries; strategic planning; Chinese retailers; IKEA; PPR; Wal-Mart; global value chain model; innovation strategy; Companies; Electricity supply industry; Globalization; Industrial economics; Industrial relations; Power generation economics; Production; Research and development management; Supply chain management; Technological innovation; business strategy; global value chains; innovation; innovation strategy; retailer;

fLanguage

English

Publisher

ieee

Conference_Titel

Service Systems and Service Management, 2009. ICSSSM '09. 6th International Conference on

Conference_Location

Xiamen

Print_ISBN

978-1-4244-3661-3

Electronic_ISBN

978-1-4244-3662-0

Type

conf

DOI

10.1109/ICSSSM.2009.5174905

Filename

5174905