Title :
Service competition between supply chains in a market under demand uncertainty
Author :
Xiao, Di ; Wu, Bo ; Hao, Yunhong
Author_Institution :
Coll. of Bus. Adm., Zhejiang Gongshang Univ., Hangzhou, China
Abstract :
Based on demand uncertainty and from the perspective of the core enterprise, this paper studies the behavior of service competition between two supply chains, each consisting of one wholesaler and one retailer. We discuss the optimal service strategy of decentralized and centralized supply chain using game-theoretical concepts, and analyze the influence of demand uncertainty to the profit of core enterprise. The result illustrates that centralized decision may enhance competitiveness and reduce profit of manufacturer, but customer can benefit from it.
Keywords :
game theory; supply chains; demand uncertainty; game-theoretical concepts; optimal service strategy; service competition; supply chains; Centralized control; Companies; Costs; Fluctuations; Manufacturing; Marketing and sales; Production; Supply chain management; Supply chains; Uncertainty; competition; demand uncertainty; service level; supply chain;
Conference_Titel :
Service Systems and Service Management, 2009. ICSSSM '09. 6th International Conference on
Conference_Location :
Xiamen
Print_ISBN :
978-1-4244-3661-3
Electronic_ISBN :
978-1-4244-3662-0
DOI :
10.1109/ICSSSM.2009.5174908
