Paving the Way to a Productive RFID System: A Novel Action Research Based Study from Fashion Retail

Benefits through using RFID in retail organizations have been frequently discussed in academia and practice. However, implementers still face many problems and challenges in achieving the estimated benefits of this technology. To support practitioners in the resolution of various issues associated with the practical implementation of productive RFID systems, we developed a number of decision aids using the action research methodology. The present study provides an overview of these tools and experiences with their use in the context of an RFID project at a global fashion retailer. For the empirical evaluation, we collected and analyzed data from 10 pilot stores. In sum, we provide a methodological approach that supports practitioners in the optimization of RFID installations and consequently help to continuously improve the data quality of the respective system. As a consequence, more reliable data enable the generation of more performance indicators and reports for managers.