Intellectual property protection in design management

While focusing on the utility of the products, consumers are paying more attention to the aesthetic value, user, experience and brand effects. Furthermore, with rich spiritual connotation, products always relectcohesive invisible intellectual property. Companies are showing increasing emphasis in intellectual property protection in the design management. However, for the traditional thinking preference of design management, how to protect intellectual property in strategy of design management remains a puzzle. Therefore, the main idea of this thesis is to solve this difficult problem. The thesis analyzes from two levels of decision-making and plan-executing, with discussion covering business strategy early warning mechanism transfer of employees, enterprise culture building, strategy design, creative retrieval, utilization and protection of e achievement, and cooperation of different subjects, etc. Discussing how the different subjects of companies protect design management in every step by intellectual property helps. The concerned employees familiarize with all the details of intellectual property, in this way, better serve the design management and make greater value of companies.