Title :
Table of contents
Abstract :
The following topics are dealt with: market exploitation; design thinking; design innovation; design tactic; product management; brand management; business innovation strategies; system designs; business model; intellectual property; and design management education.
Keywords :
design engineering; industrial property; innovation management; management education; marketing; brand management; business innovation strategies; business model; design innovation; design management education; design tactic; design thinking; intellectual property; market exploitation; product management; system designs;
Conference_Titel :
Design Management Symposium (TIDMS), 2013 IEEE Tsinghua International
Conference_Location :
Shenzhen
DOI :
10.1109/TIDMS.2013.6981264
