Title :
An Empirical Research on Consumer Trust in E-commerce
Author :
Chen, Shouming ; Li, Jie
Author_Institution :
Sch. of Econ. & Manage., Tongji Univ., Shanghai, China
Abstract :
According to the fact that consumer trust is widely perceived as an essential factor to the success of electronic commerce, we develop a model of consumer trust in e-commerce and use empirical research method to test it. After deep analyzing, we find that perceived size, propensity to trust, perceived privacy information protection, and perceived legal environment security are insignificantly related with the level of consumer trust. The possible explanations are given.
Keywords :
electronic commerce; security of data; consumer trust; e-commerce; electronic commerce; empirical research method; legal environment security; privacy information protection; Dictionaries; Economic forecasting; Electronic commerce; Electronic equipment testing; Electronic mail; Engineering management; Environmental economics; IP networks; Information analysis; Internet; consumer trust; e-commerce; empirical research;
Conference_Titel :
Information Engineering and Electronic Commerce, 2009. IEEC '09. International Symposium on
Conference_Location :
Ternopil
Print_ISBN :
978-0-7695-3686-6
DOI :
10.1109/IEEC.2009.18
