Driving Quality of Experience in mobile content value chain

Quality of service (QoS) has been a crucial research topic in communication network for more than a decade; however, it usually dealt with from a rather technical view on service quality. Recently, a new concept, referred to as the “Quality of Experience” (QoE), has emerged, redirecting the focus toward end users and trying to quantify her subjective experience gained from using content. This paper is first aimed to precisely define the application domain of mobile content. Then, the mobile content ecosystem is studied and the QoE is hooked to its value chain. This paper highlights the role of users in the value chain by using a framework that divides customers and covers the whole type customers. Furthermore, there are lots of societies that need to communicate to each other using their specific language; thus everyone who wants to analyze human experience has to deal with all these diverse languages. Therefore, the languages between different parts of this value chain are presented. Finally, QoE is driven into the mobile content value chain through presenting a new architecture.