Title :
The Formation Mechanism of Personal Credit in C2C Electronic Commerce Mode
Author_Institution :
Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
Abstract :
Personal credit of C2C has become an obstacle to its development. This paper take the game theory as the tool, first, set up a game model to analyze how personal credit formed in C2C electronic commerce mode through one-shot game, repeated game and signaling between two traders. Based on this, formed the game mode with government supervision department involved, and put forward the countermeasures of how to set up personal credit mechanism in C2C electronic commerce mode.
Keywords :
Internet; credit transactions; electronic commerce; game theory; C2C electronic commerce mode; formation mechanism; game theory; government supervision department; personal credit; Counterfeiting; Electronic commerce; Electronic countermeasures; Engineering management; Game theory; Government; IP networks; Internet; Signal analysis; Technology management; c2c; electronic commerce; game; mechanism; personal credit;
Conference_Titel :
Information Engineering and Electronic Commerce, 2009. IEEC '09. International Symposium on
Conference_Location :
Ternopil
Print_ISBN :
978-0-7695-3686-6
DOI :
10.1109/IEEC.2009.53
