DocumentCode
2690880
Title
Consumer Acceptance of Mobile Services toward a Integrated view
Author
Sun Quan ; Cao Hao ; You Jianxin
Author_Institution
Bus. Dept., Suzhou Vocational Univ., Suzhou, China
fYear
2009
fDate
16-17 May 2009
Firstpage
266
Lastpage
270
Abstract
An integrated technology acceptance model, which comes from the theory of planned behavior and the extended technology acceptance model with perceived credibility based on the mobile servicespsila characteristics, is used to identify the factors that affect consumer intention to use mobile services. The results indicate that the Integrated technology acceptance model has significant effect on explaining behavioral intention to use mobile services.
Keywords
Internet; behavioural sciences; mobile computing; social aspects of automation; consumer acceptance; integrated technology acceptance model; mobile services; perceived credibility; theory of planned behavior; Communication industry; Computer industry; Electronic commerce; Electronic mail; Information security; Protection; Sun; Technological innovation; Telecommunications; Web and internet services; Behavioral Intention to Use; Mobile Services; Technology Acceptance Model;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Engineering and Electronic Commerce, 2009. IEEC '09. International Symposium on
Conference_Location
Ternopil
Print_ISBN
978-0-7695-3686-6
Type
conf
DOI
10.1109/IEEC.2009.62
Filename
5175118
Link To Document