“Digital ecosystems & Co-innovation towards sustainable societies”

Service industries have become the biggest and fastest growing business sector in the world over the last decade. They now employ more people, by far, than any other sector. For this growth to continue, companies of all sizes, large, small, micro enterprises and also government institutions are faced with unprecedented pressure to make services more widely and easily available, to yield higher productivity and provide services to customers and citizens. This follows restructuring of national economies through deregulation and globalization, forcing companies to focus on core competencies and continuous innovation while lowering total-cost-of-ownership through Public Private Partnerships (PPP) and outsourcing. These developments are setting the stage for the next service-oriented revolution the Internet of Services. As open service partnerships and service ecosystems have quickly grown, however their limitations are clear. The keynote will outline the directions of SAP Research, and then focus on the long term research in the area of "Service Ecosystems". Hereby, real world application adoption examples from private and public sectors will be discussed. The presentation will be related to rapid dissemination and exploitation of innovation in terms of how communities are adopting to the new service economyenabled by co-innovative concepts through cooperation between Public Sector, Academia and Industry.