MAMBO: A Mobile Advertisement Mechanism Based on Obscure Customer´s Location by RFID

Author

Sue, Kuen-Liang

Author_Institution

Dept. of Inf. Manage., Nat. Central Univ., Jhongli, Taiwan

fYear

2012

fDate

7-9 July 2012

Firstpage

425

Lastpage

428

Abstract

The features of mobile advertisement include instantaneity, interaction, and personalization, which can enhance the efficiency and effectiveness of commercial advertisement. The study proposes a mobile advertisement mechanism for large supermarkets. The mechanism will provide both push and pull advertisement according the user´s location. In push mode, each customer can always receive the message of the promoted goods nearby. In pull mode, customer can request the information about the goods they need actively. The success of mobile advertisement depends on whether the system can send proper information to the potential consumer at the proper time based on his/her location and preference. The key issue is processed via an indoor localization scheme based on RFID in the investigation.

Keywords

advertising; mobile computing; radiofrequency identification; MAMBO; RFID; indoor localization scheme; instantaneity features; interaction features; large supermarkets; mobile advertisement mechanism; obscure customer location; personalization features; push-pull advertisement; Advertising; Computer architecture; Microprocessors; Mobile communication; Radiofrequency identification; Target tracking; Wireless communication; Location; Mobile Advertisement; RFID;

fLanguage

English

Publisher

ieee

Conference_Titel

Computing, Measurement, Control and Sensor Network (CMCSN), 2012 International Conference on

Conference_Location

Taiyuan

Print_ISBN

978-1-4673-2033-7

Type

conf

DOI

10.1109/CMCSN.2012.104

Filename

6245890