Title :
Adoption of mobile services in business - case study of mobile CRM
Author :
Alahuhta, Petteri ; Helaakoski, Heli ; Smirnov, Alexander
Abstract :
The development of mobile technologies offers new opportunities for service providers to create more sophisticated and value added mobile services. These new mobile services can provide a way to deliver various kinds of information to the customers or to work as an interaction channel between service provider and customer. This paper shortly summarized mobile technologies that can be used for creating mobile services for mCommerce. The paper also discuss about success factors for mobile services. Furthermore the paper introduces a case study of a mobile customer relationship management (CRM), that attempts devaluate proposed success factors
Keywords :
customer relationship management; electronic commerce; mobile computing; mCommerce; mobile CRM; mobile customer relationship management; mobile services adoption; mobile technology; Business; Collaboration; Computer aided software engineering; Customer relationship management; Engineering management; Mobile handsets; Personal digital assistants; Research and development management; Technology management; Web and internet services;
Conference_Titel :
e-Business Engineering, 2005. ICEBE 2005. IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
0-7695-2430-3
DOI :
10.1109/ICEBE.2005.22
