Web: Modern Unmediated and Semi-Mediated Search

The paper reevaluates a comparison of quantitative characteristics, strategies and principles of information searching behavior on the Web and in traditional search environments. Counter to widely spread opinions unmediated search on the Web doesn’t differ from really unmediated search in other online environments neither in searching strategies nor in quantitative characteristics. At the same time the Web changes dramatically mediated and ‘semi-mediated’ search. While traditional mediated search is absent on the Web at all, the Web gives rise to a cooperative semi-mediated search, mass sort of non-classical mediated search, which differs from the traditional mediated search.