• DocumentCode
    2701961
  • Title

    User centric walk: an integrated approach for modeling the browsing behavior of users on the Web

  • Author

    Bürklen, Susanne ; Marrón, Pedro José ; Fritsch, Serena ; Rothermel, Kurt

  • Author_Institution
    Inst. of Parallel & Distributed Syst., Stuttgart Univ., Germany
  • fYear
    2005
  • fDate
    4-6 April 2005
  • Firstpage
    149
  • Lastpage
    159
  • Abstract
    The performance evaluation of Web applications usually requires the analysis of sequences of user requests for specific Web pages. These sequences can be obtained, for example, by applying empirical methods (recording the real sequence of requests), or by applying a formal model for generating synthetic results. In this paper, we present our Web browsing model and its implementation as part of our novel user centric walk algorithm. By taking into account the hyperlink structure as well as the different user behavior on the Web, user centric walk allows us to generate accurate synthetic data that can be used instead of empirically obtained requests. Additionally, in this paper we show using empirical data that the probability of choosing some hyperlink from a given page as well as the probability of a user leaving a page without following a hyperlink is best characterized by a power-law. Finally, we show the flexibility and applicability of our model by performing the required correlations to empirical data, in order to validate our approach.
  • Keywords
    Internet; human computer interaction; human factors; information retrieval; user centred design; user interfaces; Web applications; Web browsing model; Web pages; World Wide Web; browsing behavior modeling; formal model; hyperlink structure; integrated approach; performance evaluation; user centric walk algorithm; Data analysis; Data mining; File servers; Performance analysis; Performance evaluation; Privacy; Web pages;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Simulation Symposium, 2005. Proceedings. 38th Annual
  • ISSN
    1080-241X
  • Print_ISBN
    0-7695-2322-6
  • Type

    conf

  • DOI
    10.1109/ANSS.2005.44
  • Filename
    1401961