Automatic negotiation with mediated agents in e-commerce marketplace

With the prevalence of Internet, many transactions on the traditional market have been successfully replaced by online transactions on the e-commerce market. In this paper, an agent-mediated e-mart framework is proposed. It will be able to accomplish various E-commerce tasks, such as partnership alliance, merchant brokering, and automatic negotiation. Especially, two kinds of automatic negotiations, mutual negotiation and third-party negotiation, are applied to reach an agreement according to user´s choice. In addition to the development of this framework, this paper also provides several experiments to show that the outcome of automatic negotiation is satisfactory.