Title :
New Media-Based Internal Communication of Academic Libraries A Case Anlysis Based on HZAU Library
Author :
Tang, Zengzeng ; Wu, Tianji ; Li, Cuixia
Author_Institution :
Libr., Huazhong Agric. Univ., Wuhan, China
Abstract :
How to improve internal communication of academic library with the help of new media? By introducing the Diffusion of Innovations Theory, the article analyzes communication idea and method. For illustration, a case of HZAU Library is utilized. Empirical results show that the application of new media is imperative and there are many ways. The integrated application of the new media such as Blog, Micro Blog, QQ and Phone can improve internal communication of academic library.
Keywords :
academic libraries; multimedia computing; HZAU library; Micro Blog; QQ; academic libraries; case analysis; internal communication; new media based internal communication; Blogs; Education; Libraries; Media; Mobile handsets; Organizations; Technological innovation; academic library; internal communication; new media;
Conference_Titel :
Computer Science & Service System (CSSS), 2012 International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4673-0721-5
DOI :
10.1109/CSSS.2012.339
