Title :
Lessons learned from retail - capturing the IKEA effect
Author_Institution :
Capgemini, Bromma, Sweden
Abstract :
In this paper the author addresses the following questions: 1) How to handle channels and channel conflicts? 2) How can telcos leverage the stickiness that retailers are so good at, aka the IKEA-effect? 3) How do I start realizing the IKEA-effect?
Keywords :
customer satisfaction; customer services; IKEA effect; channel conflicts; telcos; Costs; Customer satisfaction; Economies of scale; Ecosystems; Lab-on-a-chip; Monopoly; Telecommunications; Wheels;
Conference_Titel :
Intelligence in Next Generation Networks, 2009. ICIN 2009. 13th International Conference on
Conference_Location :
Bordeaux
Print_ISBN :
978-1-4244-4693-3
Electronic_ISBN :
978-1-4244-4694-0
DOI :
10.1109/ICIN.2009.5357073
