Towards abundant DiY service creativity

A profound impact of the Web2.0 lies in its power to transform skilled users into service providers, resulting in more complex value networks. As recently traditional ¿operated¿ network infrastructure is complemented with huge amounts of connected smart objects (the Internet-of-Things), the same mass creativity can be made applicable to smart, context-enabled services with real-world interactivity, collaboratively created by end users with varying degrees of programming skills. We report on a vision and solutions addressing easy, do-it-yourself service creation by the masses in an Internet-of-Things-enabled world, from which we discuss the (i) value networks, (ii) enabling technology framework, and (iii) domain-specific proof-of-concepts.