Live! Commerce System: A marketing WSN enabling analyzing customers’ attention in the real shops

Author

Iwai, Masayuki ; Mori, Masato ; Tokuda, Hideyuki

Author_Institution

Sch. of Sci. & Technol., Tokyo Denki Univ., Tokyo

fYear

2008

fDate

17-19 June 2008

Firstpage

243

Lastpage

243

Abstract

In the real shop, shops owners can analyze the products which already purchased by gathering information on check counters. However these methods could not gather correct customerspsila action during they have shopping. Lots of products are displayed on shopping racks. Customers are touch and watch items to compare them before buying items. Such actions represent customerspsila attention of each item in details. We propose a novel platform, named ldquoLive! Commerce Systemrdquo, to gather customerspsila attention level by attaching sensor nodes.

Keywords

electronic commerce; wireless sensor networks; WSN; check counters; customers attention analysis; live commerce system; marketing; purchased products analysis; sensor nodes; shopping racks display; software tools; wireless sensor networks; Business; Counting circuits; Data analysis; Information analysis; Optoelectronic and photonic sensors; Personal communication networks; Sensor systems; Temperature sensors; Watches; Wireless sensor networks; customers’ attention; marketing tool;

fLanguage

English

Publisher

ieee

Conference_Titel

Networked Sensing Systems, 2008. INSS 2008. 5th International Conference on

Conference_Location

Kanazawa

Print_ISBN

978-4-907764-31-9

Type

conf

DOI

10.1109/INSS.2008.4610882

Filename

4610882