Title :
Network Effect in Complex Market Structures
Author :
Uchida, Makoto ; Shirayama, Susumu
Author_Institution :
Univ. of Tokyo, Chiba
Abstract :
We analyze the network effect in a personal communication market using a multi agent model in a network. Using several complex network models, we investigate the dynamics of a market in which two providers are competing as well as the structure of networks that affects the complex behaviors of the market. Through a series of simulations, we show that the structural properties of the complex networks, such as the clustering coefficient and degree correlations, have a major influence on dynamics of the market.
Keywords :
marketing data processing; multi-agent systems; personal communication networks; clustering coefficient; complex market structure; complex network; degree correlations; multi agent model; network effect; personal communication market; Complex networks; Computer networks; Conferences; Feedback; Intelligent agent; Intelligent networks; Intelligent structures; Message service; Mobile handsets; Personal communication networks; Network EffectNetwork ExternalityComplex NetworkComplex Market StructureMulti Agent Simulation;
Conference_Titel :
Web Intelligence and Intelligent Agent Technology Workshops, 2007 IEEE/WIC/ACM International Conferences on
Conference_Location :
Silicon Valley, CA
Print_ISBN :
0-7695-3028-1
DOI :
10.1109/WI-IATW.2007.73
