Title :
The nature of interrelations´ marketing
Author :
Artjukhova, T.Z.
Author_Institution :
Tomsk Polytech. Univ., Russia
fDate :
26 June-3 July 2004
Abstract :
In this paper, the main causes of interrelations´ marketing development are considered. Also, the evolution of the given marketing direction and its role in the development of modern business are analyzed.
Keywords :
globalisation; international collaboration; marketing; organisational aspects; interrelations marketing development; marketing direction; modern business; organisational structure; Books; Business; Decision making; Educational institutions; Globalization; Instruments; Marketing and sales; Marketing management; Psychology; Sociology;
Conference_Titel :
Science and Technology, 2004. KORUS 2004. Proceedings. The 8th Russian-Korean International Symposium on
Print_ISBN :
0-7803-8383-4
DOI :
10.1109/KORUS.2004.1555718
