Title :
Model of an advertising campaign, when the tilt of curve of demand-price depends on advertisement
Author :
Astafieva, Ye.V. ; Terpugov, A.F.
Author_Institution :
The Open join-stock company "ASFARMA", Tomsk State Univ., Russia
fDate :
26 June-3 July 2004
Abstract :
In this article, a model of an advertising company is viewed where the factor that defines the shift of curve of price-demand and the factor that defines the tilt of curve are changed under the influence of the advertisement. We find equations that define the optimum moments of completion of the promotion of goods and cessation of the expenses for the advertisements. The profit of the company on a fixed space of time appears as the criterion of optimum.
Keywords :
advertising; pricing; promotion (marketing); advertisement; advertising campaign; company profit; curve tilt; demand-price curve; promotion; Advertising; Costs; Electronic mail; Engines; Equations; Marketing and sales; Mathematical model; Production; Psychology;
Conference_Titel :
Science and Technology, 2004. KORUS 2004. Proceedings. The 8th Russian-Korean International Symposium on
Print_ISBN :
0-7803-8383-4
DOI :
10.1109/KORUS.2004.1555719
