DocumentCode
2741294
Title
Model of an advertising campaign, when the tilt of curve of demand-price depends on advertisement
Author
Astafieva, Ye.V. ; Terpugov, A.F.
Author_Institution
The Open join-stock company "ASFARMA", Tomsk State Univ., Russia
Volume
3
fYear
2004
fDate
26 June-3 July 2004
Firstpage
189
Abstract
In this article, a model of an advertising company is viewed where the factor that defines the shift of curve of price-demand and the factor that defines the tilt of curve are changed under the influence of the advertisement. We find equations that define the optimum moments of completion of the promotion of goods and cessation of the expenses for the advertisements. The profit of the company on a fixed space of time appears as the criterion of optimum.
Keywords
advertising; pricing; promotion (marketing); advertisement; advertising campaign; company profit; curve tilt; demand-price curve; promotion; Advertising; Costs; Electronic mail; Engines; Equations; Marketing and sales; Mathematical model; Production; Psychology;
fLanguage
English
Publisher
ieee
Conference_Titel
Science and Technology, 2004. KORUS 2004. Proceedings. The 8th Russian-Korean International Symposium on
Print_ISBN
0-7803-8383-4
Type
conf
DOI
10.1109/KORUS.2004.1555719
Filename
1555719
Link To Document