Title :
Discovering unique members from mobile social networks
Author :
Vinodh, K. ; Elayaraja, K. ; Saravanan, M.
Author_Institution :
Ericsson India Pvt. Ltd., Chennai, India
Abstract :
The exponential growth of users in Mobile Telecom Network has forced operators to analyze their network more frequently to predict changes in user behavior and offer right incentives to retain them in their network. In this paper, we propose a self-contained approach to the problem of analyzing the community structure to identify bridge members in the community and also to understand their diffusion behavior into the network. We have used call graphs of telecom network to discover the presence of highly ranked unique members inside the community for targeted advertisements. Three different techniques were applied related to this connection and their dissipation strength is compared for its importance. We present our experimental results with indicative services to mobile networks.
Keywords :
advertising; behavioural sciences computing; mobile computing; mobile radio; social networking (online); advertisements; bridge members; call graphs; diffusion behavior; dissipation strength; incentives; mobile social networks; mobile telecom network; self-contained approach; unique members; user behavior; Algorithm design and analysis; Bridges; Communities; Indexes; Mobile communication; Mobile computing; Telecommunications; Containment of Community; Mobile Networks; Power Law; Social Circles; Structural Holes;
Conference_Titel :
Business Applications of Social Network Analysis (BASNA), 2010 IEEE International Workshop on
Conference_Location :
Bangalore
Print_ISBN :
978-1-4244-8999-2
DOI :
10.1109/BASNA.2010.5730306