Title :
Trust, Guanxi and Supplier Search in China: A Conceptual Guide for the Supplier
Author :
Liu, Tao ; Deng, Yanyan
Author_Institution :
Sch. of Bus. Adm., Southwestern Univ. of Finance & Econ., Chengdu, China
Abstract :
This research paper tries to add trust and Guanxi into the western frame of supplier selection to explain the mechanism of supplier search in China. On the basis of this analysis we make a number of recommendations for improvement of firmpsilas order getting capabilities in China.
Keywords :
behavioural sciences; marketing; purchasing; China; Guanxi; order getting; supplier; trust inclusion; Ad hoc networks; Bandwidth; Computer science; Laboratories; Mobile communication; Routing protocols; Spread spectrum communication; Throughput; Virtual reality; Wireless sensor networks; Guanxi; supplier search; trust;
Conference_Titel :
Electronic Commerce and Business Intelligence, 2009. ECBI 2009. International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-0-7695-3661-3
DOI :
10.1109/ECBI.2009.60
