Title :
Understanding electronic commerce adoption decision in Iranian small and medium enterprises: Integrating current theories
Author :
Hajiha, Ali ; Hajihashemi, Leila
Author_Institution :
Fac. of Manage. & Social Sci., Islamic Azad Univ., Tehran
Abstract :
The objective of this study is to develop and test an integrated conceptual model of the electronic commerce adoption based on the two dominant theoretical paradigms - the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) - to validate the research model we collected data from 226 top managers/owners of SMEs and data analysis is conducted by using a structural equation modeling with LISREL. The findings present a support to the existing theoretical links of integrated model except the effect of subjective norm on behavioral intention for adopting/using of electronic commerce.
Keywords :
electronic commerce; organisational aspects; small-to-medium enterprises; Iranian small-to-medium enterprises; LISREL; SME; Theory of Planned Behavior; data analysis; electronic commerce adoption decision; integrated conceptual model; structural equation modeling; technology acceptance model; Bismuth; Costs; Data analysis; Electronic commerce; Electronic equipment testing; Electronic mail; Equations; Globalization; Internet; Technology management; Electronic Commerce Adoption; Small and Medium Enterprises; Technology Acceptance Model; Theory of Planned Behavior;
Conference_Titel :
Engineering Management Conference, 2008. IEMC Europe 2008. IEEE International
Conference_Location :
Estoril
Print_ISBN :
978-1-4244-2288-3
Electronic_ISBN :
978-1-4244-2289-0
DOI :
10.1109/IEMCE.2008.4617967
