Research on applying the internet to innovate on products of China´s travel agencies

With the rapid development of Internet and tourism, the internet has become an important means of innovation on products of China´s travel agencies. There is a great space for China´s travel agencies to apply the internet to carry out the innovation on their products. Comparing with the developed countries, the development and design conception of China´s travel agencies lag behind, and their tourist products are crude and lack personalities, thus have restricted the development of China´s travel agencies seriously. Aiming at these problems, this paper adopts the methods of induction and systems analysis, has analyzed the significance and existing problems for China´s travel agencies to innovate on tourist products by applying the internet, and proposed some innovative strategies. Finally, such a conclusion has been reached: as long as China´s travel agencies recognize fully the significance of using the internet, adopt some necessary measures, applying the internet to better and innovate on their products continuously, then China´s travel agencies will certainly improve their international competitiveness and get a healthy development.