DocumentCode
2748819
Title
Notice of Retraction
The application of the three-dimensional management view on the innovative product marketing channel operation in modern telecom enterprises
Author
Li Xiaowen ; Tong Lili
Author_Institution
Econ. & Manage. Sch., Beijing Univ. of Posts & Telecommun., Beijing, China
fYear
2011
fDate
16-17 July 2011
Firstpage
174
Lastpage
176
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The evolutive mobile communication technology enriches the content and presentation forms of telecommunications products. Telecom enterprises is becoming from card merchants to terminal merchants. Operation idea faces innovation. Channel is the essential element which is directly related to the customers´ quality and quantity. Based on the one or two-dimensional model, we integrate the new product characteristics to establish the innovative product marketing channel operation idea - the three-dimensional management view. To optimize the channel management is the goal.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The evolutive mobile communication technology enriches the content and presentation forms of telecommunications products. Telecom enterprises is becoming from card merchants to terminal merchants. Operation idea faces innovation. Channel is the essential element which is directly related to the customers´ quality and quantity. Based on the one or two-dimensional model, we integrate the new product characteristics to establish the innovative product marketing channel operation idea - the three-dimensional management view. To optimize the channel management is the goal.
Keywords
customer services; innovation management; marketing; telecommunication industry; card merchants; customers quality; customers quantity; innovative product marketing channel operation; mobile communication technology; telecom enterprises; telecommunication products; terminal merchants; three-dimensional management view; Concrete; Economics; Marketing and sales; Outsourcing; Programming; Telecommunications; Channel; Modern Telecom Enterprises; Product Marketing; The Three-Dimensional Management View;
fLanguage
English
Publisher
ieee
Conference_Titel
Product Innovation Management (ICPIM), 2011 6th International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4577-0359-1
Type
conf
DOI
10.1109/ICPIM.2011.5983629
Filename
5983629
Link To Document