Title :
Notice of Retraction
The application of the three-dimensional management view on the innovative product marketing channel operation in modern telecom enterprises
Author :
Li Xiaowen ; Tong Lili
Author_Institution :
Econ. & Manage. Sch., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The evolutive mobile communication technology enriches the content and presentation forms of telecommunications products. Telecom enterprises is becoming from card merchants to terminal merchants. Operation idea faces innovation. Channel is the essential element which is directly related to the customers´ quality and quantity. Based on the one or two-dimensional model, we integrate the new product characteristics to establish the innovative product marketing channel operation idea - the three-dimensional management view. To optimize the channel management is the goal.
Keywords :
customer services; innovation management; marketing; telecommunication industry; card merchants; customers quality; customers quantity; innovative product marketing channel operation; mobile communication technology; telecom enterprises; telecommunication products; terminal merchants; three-dimensional management view; Concrete; Economics; Marketing and sales; Outsourcing; Programming; Telecommunications; Channel; Modern Telecom Enterprises; Product Marketing; The Three-Dimensional Management View;
Conference_Titel :
Product Innovation Management (ICPIM), 2011 6th International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4577-0359-1
DOI :
10.1109/ICPIM.2011.5983629
