Notice of RetractionExploration on product brand innovation under creative management

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

This paper discusses the brand innovation strategy and the significance of enterprise brand innovation under the creative management. In the background of economic globalization and the informatization time, new product research and development and the entire enterprise management have a close relationship with brand innovation. This paper argues that not only need creative designers and solid technical workers, the innovation of the products and brands also need effective management on the process of originality. Based on this, the article concludes the conclusion is: China enterprise brand innovation should introduce creative management mode, put the artistic management into the enterprise brand roots and development, through the innovation of market positioning, product information, design resources, visual commonness melt, the user experience, enterprise culture, and many other factors achieve the whole enterprise brand innovation.