Title :
Fuzzy comprehensive evaluation analysis on different life cycle of enterprise development strategy
Author :
Zelin, Deng ; Xunyin, Zhang
Author_Institution :
Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
Abstract :
Theory of enterprise life cycle has been mature since its initiation by Haire in 1959. In this paper, key factors affecting the competitiveness are used as the evaluative indicators to evaluate enterprise strategy and strategy evaluating systems for the survival, growth, maturity and ageing stages. Weight determination of the evaluative indicators in survival stage is used as an example to introduce fuzzy comprehensive evaluation method. Based on a clear understanding of current enterprise strategy, this paper lays the foundation for enterprises´ strategic transformation and reform.
Keywords :
business continuity; fuzzy set theory; management of change; strategic planning; enterprise ageing stages; enterprise competitiveness; enterprise development life cycle strategy; enterprise growth; enterprise maturity; enterprise strategic reforms; enterprise strategic transformation; enterprise survival; fuzzy comprehensive evaluation analysis; Aging; Business; Educational institutions; Force; Indexes; Marketing and sales; Technological innovation; business strategy; enterprise life cycle stage; strategy assessment;
Conference_Titel :
Product Innovation Management (ICPIM), 2011 6th International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4577-0359-1
DOI :
10.1109/ICPIM.2011.5983660
