Fuzzy comprehensive evaluation analysis on different life cycle of enterprise development strategy

Author

Zelin, Deng ; Xunyin, Zhang

Author_Institution

Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China

fYear

2011

fDate

16-17 July 2011

Firstpage

657

Lastpage

660

Abstract

Theory of enterprise life cycle has been mature since its initiation by Haire in 1959. In this paper, key factors affecting the competitiveness are used as the evaluative indicators to evaluate enterprise strategy and strategy evaluating systems for the survival, growth, maturity and ageing stages. Weight determination of the evaluative indicators in survival stage is used as an example to introduce fuzzy comprehensive evaluation method. Based on a clear understanding of current enterprise strategy, this paper lays the foundation for enterprises´ strategic transformation and reform.

Keywords

business continuity; fuzzy set theory; management of change; strategic planning; enterprise ageing stages; enterprise competitiveness; enterprise development life cycle strategy; enterprise growth; enterprise maturity; enterprise strategic reforms; enterprise strategic transformation; enterprise survival; fuzzy comprehensive evaluation analysis; Aging; Business; Educational institutions; Force; Indexes; Marketing and sales; Technological innovation; business strategy; enterprise life cycle stage; strategy assessment;

fLanguage

English

Publisher

ieee

Conference_Titel

Product Innovation Management (ICPIM), 2011 6th International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4577-0359-1

Type

conf

DOI

10.1109/ICPIM.2011.5983660

Filename

5983660