DocumentCode
2750695
Title
Notice of Retraction
Study on obtaining enterprise competitive advantage based on customer value
Author
Zhou Fengying ; Diao Zhaofeng
Author_Institution
Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
fYear
2011
fDate
16-17 July 2011
Firstpage
611
Lastpage
614
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This paper discusses the obtaining of enterprise competitive advantage based on the strategy of delivering customer value from the perspective of sustainable marketing. First of all, it provides an overview of customer value. Second, the paper explores the relationship between customer value and enterprise competitive advantage. Then it proposes the STV triangle model which stands for Strategy, Tactic and Value for sustainable marketing system in company. Finally, it describes how the virtuous circle within the triangle contributes to enterprise competitive advantage by identifying customer value, providing customer value and then promoting the value.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This paper discusses the obtaining of enterprise competitive advantage based on the strategy of delivering customer value from the perspective of sustainable marketing. First of all, it provides an overview of customer value. Second, the paper explores the relationship between customer value and enterprise competitive advantage. Then it proposes the STV triangle model which stands for Strategy, Tactic and Value for sustainable marketing system in company. Finally, it describes how the virtuous circle within the triangle contributes to enterprise competitive advantage by identifying customer value, providing customer value and then promoting the value.
Keywords
marketing; STV triangle model; customer value; enterprise competitive advantage; sustainable marketing system; Companies; Computational modeling; Customer satisfaction; Image segmentation; Investments; Marketing and sales; STV triangle; competitive advantage; customer value delivery strategy;
fLanguage
English
Publisher
ieee
Conference_Titel
Product Innovation Management (ICPIM), 2011 6th International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4577-0359-1
Type
conf
DOI
10.1109/ICPIM.2011.5983737
Filename
5983737
Link To Document