Title :
Pricing Strategies in the Mobile Phone Market - An Algorithm for Simulating the Success of Mobile Tariff
Author :
Börgermann, Chris ; Lackes, Richard
Author_Institution :
Dept. of Bus. Inf. Manage., Tech. Univ. of Dortmund, Dortmund, Germany
Abstract :
The mobile market is characterized by a large number of mobile phone providers. Therefore the market entrance is very difficult for newcomer. This article presents an algorithm for simulating the behavior of changing the mobile phone provider regarding to several given competing mobile tariffs and ones own.
Keywords :
marketing data processing; mobile handsets; pricing; strategic planning; tariffs; mobile phone market; mobile tariffs; pricing strategies; strategic planning; Buildings; Contracts; Costs; Ground penetrating radar; IP networks; Information management; Mobile handsets; Pricing; Strategic planning; Telephony; Germany; algorithm; mobile phone market; simulation; strategic planning;
Conference_Titel :
Information and Financial Engineering, 2009. ICIFE 2009. International Conference on
Conference_Location :
Singapore
Print_ISBN :
978-0-7695-3606-4
DOI :
10.1109/ICIFE.2009.15
