DocumentCode
2754116
Title
Pricing Strategies in the Mobile Phone Market - An Algorithm for Simulating the Success of Mobile Tariff
Author
Börgermann, Chris ; Lackes, Richard
Author_Institution
Dept. of Bus. Inf. Manage., Tech. Univ. of Dortmund, Dortmund, Germany
fYear
2009
fDate
17-20 April 2009
Firstpage
27
Lastpage
31
Abstract
The mobile market is characterized by a large number of mobile phone providers. Therefore the market entrance is very difficult for newcomer. This article presents an algorithm for simulating the behavior of changing the mobile phone provider regarding to several given competing mobile tariffs and ones own.
Keywords
marketing data processing; mobile handsets; pricing; strategic planning; tariffs; mobile phone market; mobile tariffs; pricing strategies; strategic planning; Buildings; Contracts; Costs; Ground penetrating radar; IP networks; Information management; Mobile handsets; Pricing; Strategic planning; Telephony; Germany; algorithm; mobile phone market; simulation; strategic planning;
fLanguage
English
Publisher
ieee
Conference_Titel
Information and Financial Engineering, 2009. ICIFE 2009. International Conference on
Conference_Location
Singapore
Print_ISBN
978-0-7695-3606-4
Type
conf
DOI
10.1109/ICIFE.2009.15
Filename
5189963
Link To Document