Complementary versus competitive convergence: the Case of the French IPTV and VoD market

Author

Vialle, P. ; Daidj, P.N.

Author_Institution

Dept. of Manage., Marketing & Strategy, Telecom Bus. Sch., Evry, France

fYear

2010

fDate

2-5 June 2010

Firstpage

17

Lastpage

22

Abstract

In this paper, we analyse the evolution of the VoD and TV supply in France, and in particular the effect of the launch of IPTV systems. Firstly, the launch of attractive triple-play offers has induced a strong development of the French broadband Internet access market, which in turn has resulted in the entry of numerous players in the VoD market. Secondly, the adoption of IPTV system has changed the competitive and strategic positioning of main players in the VoD value-chain, thus inducing or amplifying strategic moves along this value-chain. In particular, we show how the diffusion of IPTV systems has induced a switch from complementary convergence to competitive convergence.

Keywords

IPTV; Internet; video on demand; French IPTV; IPTV system; VoD market; VoD value-chain; broadband Internet access; Communication industry; Companies; Computer industry; Convergence; IPTV; Marketing management; Resource management; Switches; TV; Telecommunication computing; Convergence; IPTV; VOD; strategic moves; value chain;

fLanguage

English

Publisher

ieee

Conference_Titel

Management of Innovation and Technology (ICMIT), 2010 IEEE International Conference on

Conference_Location

Singapore

Print_ISBN

978-1-4244-6565-1

Electronic_ISBN

978-1-4244-6566-8

Type

conf

DOI

10.1109/ICMIT.2010.5492847

Filename

5492847