Identification of critical eWOM dimensions for music albums

Word-of-Mouth (WOM) is a popular communication mechanism. Web 2.0 tools such as blogs, user driven audio-video sharing platforms, and social media sites have provided a multitude of feedback channels. In the current study we explored the impact of electronic-word-of-mouth, eWOM, on music albums in the American market. We analyzed the impact of different eWOM dimensions on the sales over a period of 12 weeks. The results indicate that a combination of these dimensions impacts the sales more than the individual dimensions do.