Title :
Mobile Sales Assistant - An NFC-Based Product Information System for Retailers
Author :
Karpischek, Stephan ; Michahelles, Florian ; Resatsch, Florian ; Fleisch, Elgar
Author_Institution :
Inf. Manage., D-MTEC, ETH Zurich, Zurich, Switzerland
Abstract :
The Mobile Sales Assistant (MSA) is a mobile product information system for retailers based on a combination of Near Field Communication (NFC) and the Electronic Product Code (EPC). The MSA aims at optimizing the sales process in retail stores. It enables shop assistants to check the availability and stock information of products directly at the Point of Sale (PoS) with an NFC-enabled mobile phone. Thus, shop assistants can inform their customers without letting them wait, which might increase customer satisfaction and sales. This paper presents a prototype, which has been implemented for a clothing department store, and evaluates its acceptance with a focus group of shop assistants.
Keywords :
mobile computing; retail data processing; electronic product code; mobile sales assistant; near field communication; point of sale; retail stores; stock information; Clothing; Customer satisfaction; Information management; Information systems; Management information systems; Marketing and sales; Mobile communication; Product codes; Prototypes; Technology management; Electronic Product Code; Mobile Information Systems; Near Field Communication; Retail Business;
Conference_Titel :
Near Field Communication, 2009. NFC '09. First International Workshop on
Conference_Location :
Hagenberg
Print_ISBN :
978-0-7695-3577-7
DOI :
10.1109/NFC.2009.18
