Title :
Follow me: An analysis of self-traits, motivation, microblog usage and attractiveness of one´s microblog
Author :
Yu, Yinan ; Zhu, Yan
Author_Institution :
Manage. Sci. & Eng. Dept., Tsinghua Univ., Beijing, China
Abstract :
Microblog has become an amazing approach to show someone´s influence for individuals and manage public relationship for organizations. It is an important issue that how to attract huge numbers of fans to enhance influence. This article tried to investigate this topic from the viewpoint of behavioral research by building up a concept model among self-traits, motivation, microblog usage and numbers of fans. The results show that cognitive absorption has a significant effect on the number of fans.
Keywords :
Internet; Web sites; behavioral research; cognitive absorption; microblog usage; motivation analysis; public relationship; self-trait analysis; Absorption; Cognition; Educational institutions; Fans; Internet; Media; Social network services; SNS; information system usage; microblog; motivation; number of fans; social media;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2012 9th International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4577-2024-6
DOI :
10.1109/ICSSSM.2012.6252210
