Title :
Enhancing service quality of agricultural products through supply chain cost control
Author_Institution :
Sch. of Manage., Chongqing Jiaotong Univ., Chongqing, China
Abstract :
In China the core activities of economics are to provide a good living standard for citizens, among that the most important is to ensure adequate daily needs. This paper analyzed the situation of high price margin between farmers and citizens, and presented to enhance service quality of agricultural products, i.e. `Benefit for Both People´, through supply chain cost control.
Keywords :
pricing; supply chain management; Benefit for Both People; China; adequate daily needs; agricultural products; citizens; economics; farmers; good living standard; high price margin; service quality; supply chain cost control; Agricultural products; Economics; Marketing and sales; Standards; Supply chains; Transportation; Agriculture Products; Service Quality; Supply Chain;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2012 9th International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4577-2024-6
DOI :
10.1109/ICSSSM.2012.6252273
